WE SELL, OR ELSE

“David Ogilvy, who founded us, gave us four perfect little words, ‘We sell or else,’ that have become so much part of our DNA. What that means is that we believe in both creativity and effectiveness. We don’t think that creativity just for its own sake is very useful. And we certainly don’t think that effectiveness for its own sake is very useful. But together, they are very, very powerful.”

– John Seifert, Worldwide Chairman & CEO

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